During the course of his 2012 Jefferson Lecture in the Humanities, Wendell Berry explained how his family, a century ago, suffered economic hardship caused by John B. Duke and the American Tobacco Company.
He then invokes a pair of terms he learned from Wallace Stegner to make sense of the differences between Duke and his grandparents:
He thought rightly that we Americans, by inclination at least, have been divided into two kinds: “boomers” and “stickers.” Boomers, he said, are “those who pillage and run,” who want “to make a killing and end up on Easy Street,” whereas stickers are “those who settle, and love the life they have made and the place they have made it in.”“Boomer” names a kind of person and a kind of ambition that is the major theme, so far, of the history of the European races in our country. “Sticker” names a kind of person and also a desire that is, so far, a minor theme of that history, but a theme persistent enough to remain significant and to offer, still, a significant hope.
The boomer is motivated by greed, the desire for money, property, and therefore power. James B. Duke was a boomer, if we can extend the definition to include pillage in absentia. He went, or sent, wherever the getting was good, and he got as much as he could take.
Stickers on the contrary are motivated by affection, by such love for a place and its life that they want to preserve it and remain in it. Of my grandfather I need to say only that he shared in the virtues and the faults of his kind and time, one of his virtues being that he was a sticker. He belonged to a family who had come to Kentucky from Virginia, and who intended to go no farther. He was the third in his paternal line to live in the neighborhood of our little town of Port Royal, and he was the second to own the farm where he was born in 1864 and where he died in 1946.
A century later—in rural areas, small towns, and large cities, on farms and in factories and offices across the country—the “boomers” are once again subjecting the “stickers” to economic hardship.