Last Friday, CBRE and logistics services firm CORE Group LLC hosted New Jersey’s second annual LogistXGames.
Teams from companies such as Lifetime Brands Inc., maker of KitchenAid and Mikasa-branded household products, and mattress retailer Sleepy’s, raced to wrap wine bottles in bubble packaging, assemble boxes and maneuver pallets around an obstacle course and other warehouse-themed races. At stake: the Golden Pallet, and bragging rights until next year’s games.
Jeweler Tiffany & Co., which has a warehouse in northern New Jersey, unseated the defending champion, book publisher Simon & Schuster.
Participants said the competition was an acknowledgement of a less visible, but increasingly vital part of their companies’ operations.
“Sales goes out and gets the order, but we’re the final step,” said John McCranor, vice president of warehouse operations at Lifetime Brands, which has a facility in Robbinsville, N.J. “We have to get the merchandise out to the customers … so I’d say it’s the most important [part of operations]. If we get orders and we don’t supply it and satisfy our customers, we’re going to fail as a company.”